Jonathan Ive (Apple’s Design High Priest) has been knighted. Those that succeed in influencing technology as much as Mr Ive are well worth paying attention to.
A quick google, shows that he’s not that public of a personality, seemingly preferring to let his products do the talking, works for me! Nevertheless there are some interviews out there, including this one which features a quote that I feel fits well (and is far more succinct) with my previous post:
Q. What are the advantages of designing for one company? And the disadvantages? What are the particular characteristics of the set-up at Apple that has made the experience of working there rewarding for you?
A. It is pretty humbling when so much of your effectiveness is defined by context. Not only is it critical that the leadership of a company clearly understands its products and the role of design, but that the development, marketing and sales teams are also equally committed to the same goals. More than ever I am aware that what we have achieved with design is massively reliant on the commitment of lots of different teams to solve the same problems and on their sharing the same goals. I like being part of something that is bigger than design. There is a loyalty that I have for Apple and a belief that this company has an impact beyond design which feels important. I also have a sense of being accountable as we really live, sometimes pretty painfully with the consequences of what we do.

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