Everybody’s pitch is about the great things that can be done with their technology, method, architectural approach etc. They’ll sing it from the roof tops, put it up on websites, spam us with email and so on.
But they rarely (if ever) discuss the flip-side – what their stuff is not good for. Sometimes:
- selecting an appropriate solution is more about what something is bad at than good at
- the easiest way to understand something is to know it in terms of what it can’t do
It’s amazing how often asking someone about the negatives of their stuff results in silence.
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