If we’ve been doing something one particular way and it’s not leading to success there’s only one answer:
Do something different.
But is this true? What if the current approach is the best?
What does it matter if it’s still a failure?
If what we’re doing currently isn’t successful, do we really have anything to lose by trying another approach? In the worst case, the new approach is as much or more of a failure than the old but there’s no change in the big picture – we’re still failing.
Should we be fearful of failure? Not at all, so long as we recognise it’s happening, learn the lessons and move on to something new. The alternative is to deny reality, inventing illusions to support our continued failure. The former leads to progress, the latter is a paranoid life running away from anything that threatens our “unreality bubble” whilst hurting those around us.
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I was just discussing a similar idea with a friend today – the phrase “idiocy is doing the same thing over and over, expecting different results”. If what you are doing is the right thing, it may just take persistence in doing the right thing over and over.